Home · Editorial standards
We sell reach,
not reviews.
How AMUSE. separates editorial from anything anyone pays for. These rules are not negotiable, including by us.
Credibility is the product. It is not for sale, it is protected. Every commercial format we run is built so that a reader can tell, in one glance, who paid for what.
Branded content is produced to the same editorial standard as everything else, and it is always labelled. Sponsorship of the newsletter buys a slot and a label, nothing more. Advertisers see their own placement before publication and never see editorial before publication.
A brand does not buy a good review.
We pay for our own meals. Where a meal was provided, the piece says so. Where a figure comes from somewhere, the piece names the source and the date.
Labelling
Everything paid carries a visible "Sponsored" label.
Reviews
Never sold, never traded, never softened on request.
Sources
Figures are published with their origin and date.
Corrections
Errors are fixed at the top of the piece, not quietly.
Meals
We pay. Where we did not, we say so.