Burger Shot from GTA 6 takes over a Miami Heat burger stand
Grand Theft Auto's parody chain is selling real burgers at the Kaseya Center, but the grill, the menu and the operator behind the counter belong to a Miami smash-burger brand.
Burger Shot, the parody fast-food chain from Grand Theft Auto, is now serving real burgers inside the Kaseya Center, the Miami Heat's arena, less than a month before Rockstar Games releases GTA 6 on 19 November. Fans posted the first photos of the counter on X this week, and footage filmed at a Heat game shows customers walking away with meals.
The stand is not a new kitchen. According to Insider Gaming and Beebom, it is an existing Skinny Louie outlet re-dressed in Burger Shot signage, with themed packaging and custom uniforms for the staff. Skinny Louie, a Miami smash-burger brand, opened inside the arena for the 2024-25 season with a short menu of cheeseburgers, bacon burgers, fries and sodas.
What the Burger Shot counter actually serves
The burgers come from the same grill as last week; only the paper has changed.
The fan footage suggests the food has not followed the game. The menu does not appear to include the outlandish items of the in-game chain, Beebom reported, and no prices have been published. Rockstar, the Heat and the arena have not issued any statement about the stand, its exact location inside the building or how long it will trade.
Burger Shot is not alone. A second counter branded as Cluckin' Bell, the series' fried-chicken parody, has also appeared inside the arena, next to a large mural of Macca & Friends, the cartoon alligator from the new game. The Heat's own Vice City page promises special activations inside Kaseya Center from opening night onwards, but it does not mention food.
Burger Shot under a $975,000 rooftop sign
The food stands are the cheapest visible piece of the campaign. In September, Miami-Dade County, which owns the building, approved a $975,000 marketing agreement for a "Welcome to Vice City" sign on the roof, according to Notebookcheck. On 18 November, the night before launch, the Heat will host the Milwaukee Bucks as Vice City, in new uniforms and on a one-off court.
Burger Shot has been a fixture of the series since GTA: San Andreas in 2004, and it had never sold a single burger until now. For a venue, a fictional brand has practical advantages: no franchise fee, no supply contract, no recipe to match. The burgers come from the same grill as last week; only the paper has changed. Fast-food marketing has leaned on staged experiences all year, such as McDonald's free chef's table in New York with a Top Chef winner.
For Skinny Louie, the arrangement means a famous name over its counter in front of every Heat crowd until launch. For Rockstar, it is a real till ringing up a fictional brand. Whether Burger Shot survives beyond the Bucks game is the open question; nobody involved has said.
