Bernard Magrez launches a 22-wine Bordeaux range
The Les Trésors range blends multiple vintages and cross-estate cuvées up to €4,000 a bottle, unveiled at a Paris tasting on November 6.
Bernard Magrez unveils 22 limited-edition wines built from multi-vintage blends and cross-estate cuvées, at a Paris tasting on November 6.
The range is called Les Trésors de Bernard Magrez. It draws on five of his estates: Château Pape Clément in Pessac-Léognan, Château La Tour Carnet in Haut-Médoc, Château Les Grands Chênes, Château Fombrauge in Saint-Émilion and Clos Haut-Peyraguey in Sauternes. Production runs from a few hundred bottles to around 4,000, and prices span €30 to €4,000, with most bottles under €100.
Cuvée Amphoria, a Les Grands Chênes parcel selection aged entirely in sandstone amphorae, opens the range at €30. Cuvée 1252 blends the 2019 and 2022 vintages of Pape Clément in equal parts for €190; Cuvée 1409 does the same with La Tour Carnet. LGC6 and LTC5 go further, mixing six and five vintages going back to 2005. PC4, an ultra-rare Pape Clément bottling, tops the range at €4,000.
Today, people want emotion and discovery, a taste they don't know, a story they'd like to hear and share.
Four parcel selections — Confiance, Emotion, Sérénité and Tempérance — draw on Haut-Médoc, Médoc, Saint-Émilion and Pessac-Léognan. Clos Haut-Peyraguey contributes a special-selection Sauternes, and Pape Clément adds a special-edition white alongside its existing Reconnaissance blanc. Mes 5 Pépites blends five 2018 estate wines into one cuvée.
A range built to change every year
Magrez, 90, owns four classified-growth châteaux and built the project around experimentation rather than consistency: the mix is meant to shift from vintage to vintage. "Today, people want emotion and discovery, a taste they don't know, a story they'd like to hear and share," he said at the launch.
His son Philippe Magrez, co-owner of Bernard Magrez Grand Vignobles, argues that Bordeaux stopped feeling like pleasure for a generation of drinkers raised on simpler wine stories. Decanter's taster at the Paris launch called the wines all very solid.
Five estates, one evolving range
Magrez bought into Pessac-Léognan twice in the past 15 years, adding Château Malleprat in 2012 and Château Le Sartre in 2017. Les Trésors arrives as the region's 2026 harvest closes a hot, early season, and as growers look for ways to sell Bordeaux beyond its reputation for restraint.
The cuvées are sold through Magrez's own network and selected Paris retailers, with wider distribution expected through 2027.
