Michelin Italia moves its sales headquarters from Milan to Turin
The tyre maker behind the Michelin Guide will close its Milan commercial office and regroup it at its corso Romania complex by 2028, under a deal signed with unions in July.
Michelin Italia is closing its commercial headquarters in Milan and moving it to the group's industrial complex on corso Romania in Turin, under an agreement signed with the unions at the end of July. The transfer is due to be completed in 2028.
The Turin site already houses the company's Italian legal headquarters, a plant making semi-finished tyre components and Michelin's European Distribution Centre. Agostino Mazzocchi, president and chief executive of Michelin Italia, confirmed the move this week at an "Invest in Piemonte" dinner attended by about 70 multinational companies, Corriere Torino reported.
How many Michelin Italia staff move to Turin
A head office leaving Milan for Turin reverses the usual direction of Italian corporate traffic.
The headcount depends on who is counting. Marta Camuso of the Filctem-Cgil union in Milan told La Stampa that the transfer concerns 99 office staff. Corriere Torino puts the total at around 250, of whom about 150 are sales representatives who travel the country and will simply report to Turin instead of Milan.
The agreement comes into force on 1 January 2027, according to Corriere Torino, while La Stampa reports that the physical move is scheduled between January and August 2028. Staff who commute will have their travel costs reimbursed; those who relocate can opt for rent support instead, including agreed housing. The deal also includes help finding work for family members and places in nurseries and schools. The unions, Filctem-Cgil and Femca-Cisl, have asked for remote working to be maintained.
Not everyone gains. "Few workers live near the Milan office," Camuso told La Stampa, warning that the journey could become demanding for those living south of the city.
According to the unions, the company justified the move with closer integration between functions and with the group services already in Turin; Massimiliano Mosca, general secretary of Filctem-Cgil Turin, also cited operational efficiency and economic sustainability. Corriere Torino adds cost reduction, and expects the Turin headquarters to exceed 700 employees once the move is complete.
Tyres in Piedmont, stars in Piacenza
Michelin employs about 3,800 people in Piedmont. Its Cuneo plant, the group's largest in Western Europe with 2,600 staff, makes car tyres, while Alessandria focuses on heavy vehicles. For once, a head office travels the Milan–Turin line in the opposite direction to the usual one.
None of the reports or union statements mentions the Michelin Guide: the reorganisation concerns the commercial division of the tyre business. The guide's 2027 Italian selection is scheduled to be presented on 12 November at the Teatro Municipale in Piacenza, as announced in April, after the Michelin Guide Italy added 20 restaurants in September. Michelin Italia's Milan sales staff have until August 2028 to decide between the train and a new address.
