Beyond Meat Phytosphere bets on powders and bars

Beyond Meat Phytosphere debuted on September 9, 2026: a line of protein powders, bars and drinks built around 20 grams of plant protein per serving, not another meat substitute.

Beyond Meat Phytosphere adds powders and bars

Two products anchor the launch. Beyond Starmatter is a protein powder with 20g of plant protein and 5g of fiber per serving, plus probiotics, polyphenols, plant sterols, biotin, adaptogens, vitamins and minerals. It ships in five flavors, sold only through BeyondPlantProtein.com.

Beyond Meat, once meat's imitator, now competes with sports-nutrition brands for shelf space.

Beyond Starcut is a savory, jerky-style bar made with plant protein and mycelium: 17g of protein, 3g of fiber, no added sugar and no cholesterol. It comes in three flavors and slots into four subscription bundles, from On-the-Go to Elite.

Beyond Meat Phytosphere folds in existing items too: Beyond Immerse, a sparkling protein drink with 20g of protein and 5g of fiber at 110 calories a can, and Beyond Veggie, a burger with 12g of protein and 6g of fiber. Six days later, Beyond Steak Filet reached Erewhon stores across Southern California, joining Wegmans, H-E-B and Meijer as its fourth major grocer, with 28g of protein and 1g of saturated fat per serving.

Founder and chief executive Ethan Brown frames the shift as unmet demand, not retreat. "The nutritive benefits of plants are extraordinary, yet we often fail to get meaningful amounts of these superpowers in our modern diet," he said at launch. Beyond Meat, built on convincing carnivores a burger could be plant-based, now competes for shelf space with sports-nutrition brands.

Refrigerated meat substitutes keep losing ground

Refrigerated plant-based meat sales have declined for several straight years, pressured by "ultra-processed" wariness and, this year, federal dietary guidance urging "real food" over "highly processed" alternatives, according to FoodNavigator. The pressure shows on the restaurant side too: New York's Double Zero, a 12-year-old vegan restaurant, closed this month. Beyond Meat is not alone in reaching past the meat aisle: Daring Foods has moved into frozen Skillet Meals with 21g to 25g of protein per serving, mostly exclusive to Sprouts Farmers Market, while Impossible Foods has extended into protein-enriched breads and pastas.

The wider category has thinned out. Industry tracker Green Queen counted more than 40 major alternative-protein companies that shut down, merged, went through bankruptcy or liquidation, or were acquired between September 2024 and August 2025, mostly in Europe and North America. Beyond Meat itself has leaned on cost cuts and new categories to offset falling burger and sausage sales.

Beyond Meat reports third-quarter earnings in November, the first results to include a full quarter of Beyond Meat Phytosphere sales. Whether jerky bars and protein powder outsell the veggie burger that built the company is the question investors will be watching for.