67 Pall Mall Dubai to open in Zaha Hadid's Opus in 2027
The London wine club takes over 12,000 sq ft in Business Bay with 800 wines by the glass, while its Shanghai, Melbourne and Bordeaux openings keep slipping.
67 Pall Mall Dubai, the first Middle East outpost of the London private members' wine club, is due to open in early 2027 on the first floor of The Opus, the Zaha Hadid-designed building in Business Bay.
Founder and chief executive Grant Ashton told The Drinks Business that the site came after a three-year search in a city he has visited since the 1990s. The club takes over 12,000 square feet that previously housed two restaurants, Maison Dali and Revolver, both of which closed earlier this year. Because the space is already fitted out, with two working kitchens and a private ground-level entrance, the group is treating it as a retrofit rather than a new build.
Pending approvals, the plan includes a club room, private dining rooms, a cigar terrace and a dining terrace. A long, narrow corridor left by the building's layout will become a curved wine tunnel of roughly 20 metres, with bottles on both sides and overhead.
In Dubai the wine list is the easy part; the opening date is the gamble.
What 67 Pall Mall Dubai will pour
Ashton expects a list covering around 45 countries, with 800 wines available by the glass. All wine in Dubai comes through two licensed distributors, Maritime and Mercantile International and African & Eastern, and the club says it is working with both to bring in older vintages and producers not yet sold in the city.
Membership costs AED 25,000 a year (about £5,085). The joining fee is waived for the first 100 members and halved for the next 500, and Ashton says the margin on wine will be "practically zero", the same trade of higher fees for thinner mark-ups the group uses in Shanghai. The club reports more than 100 Dubai-resident members already and nine staff, including chef Vicente Joseph and sommelier Veronika Zakharchuk. One membership gives access to every club in the group.
A network that opens slower than it announces
Dubai joins London, opened in 2015 in a former Lutyens bank in St James's, plus Verbier, Singapore and a Hong Kong membership without a physical club. The rest of the pipeline has slipped. The Shanghai club in a 1925 mansion on Donghu Road now expects to open soon after Chinese New Year 2027, after building approvals arrived about six months late. Melbourne, once due in mid-2025, is pencilled in for late 2027; Bordeaux has missed both April 2025 and September 2026; Beaune, announced in 2021 for May 2023, has no date.
Dubai should therefore open before the Asian and Australian sites, in a city whose dining scene already carries a Michelin guide in its fifth edition. The open question is less the wine than the calendar: the group's own record makes early 2027 a target rather than a date.
