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Alba white truffle price nears €550 as drought bites

Early Tuber magnatum is trading at €350-550 per 100g as the 96th Alba fair opens, after a dry summer left hunters waiting on rain to boost November's harvest.

Aerial view of vineyard-covered hills around La Morra in Piedmont's truffle and wine country
Photograph · Photo: Kelly · Pexels · Pexels License

Alba's white truffle price has climbed to €350-550 per 100g in the opening weeks of the season, as a hot, dry summer across Piedmont leaves Tuber magnatum scarce just as the 96th Fiera Internazionale del Tartufo Bianco d'Alba gets under way.

The hunting season opened on 1 October and runs to 31 January, but the fair itself, Alba's Mercato Mondiale in the Cortile della Maddalena, started on 10 October and continues on weekends through 6 December. Early lots are small and still heavy with water, traders report, typical of a season that opens before the first real autumn rain.

Dry summer pushes the Alba white truffle price up

Alba's truffle hunters are pricing scarcity this year, and hoping the sky does the rest.

Local reporting puts early-October prices at €350 to €550 per 100g, roughly €3,500 to €5,500 a kilo, a wide band reflecting how much size and aroma still separate a weekend's best lots from its scraps. The fair publishes no fixed price list; valuations shift stall by stall, set by the Commissione di Controllo Qualità that checks every truffle sold at the market.

Growers blame a pattern seen across Italy's truffle country this autumn: almost no rain through late September, which keeps the fungus from forming underground. "Aspettiamo le piogge e il freddo" (we're waiting for the rain and the cold), said Roberto Fattore, a truffle buyer in Savigno, one of several Italian truffle towns reporting the same squeeze this month.

In Acqualagna, in the Marche, hunters are bringing in around 10% of last year's volume, according to Acqualagna Tartufi chief executive Emanuela Bartolucci, who expects yields to recover once November brings rain and cooler nights. Piedmont's trifulau describe the same wait: without moisture, dogs struggle to pick up the scent underground.

Alba fair runs nine weekends to December

Now in its 96th edition, the fair runs nine weekends to 6 December, with entry around €6 on the door; an online ticket also covers the new truffle museum. Cooking demonstrations and tastings run alongside the stalls each weekend, where Alba's kitchens pair the season's find with tajarin, the hand-cut egg pasta that built the city's reputation.

The season's most closely watched event, the invitation-only World Alba White Truffle Auction at Grinzane Cavour castle, falls on 8 November, typically once the first serious lots have reached the market, and the point at which this year's price band gets properly tested.

It is the second Italian harvest story this autumn to run into a hot, dry summer, after the early, heat-hit picking in Bordeaux. For now, Piedmont's hunters are doing what they do every dry October: waiting on the sky. A wet November would bring bigger, cheaper truffles into December; another dry spell would keep this year's opening prices as the season's floor, not its peak.

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